March 3, 2024
MAJOR LEAGUE SOCCER AND ADIDAS ANNOUNCE LANDMARK MULTI-YEAR PARTNERSHIP EXTENSION

adidas’ Determination to Innovation to Foster Further Link with Gamers and Admirers forward of 2026 World Cup

NEW YORK , Feb. 22, 2023 /PRNewswire/ — Important League Soccer and adidas introduced today a multi-year extension of their partnership. Beneath the multi-faceted agreement, adidas will go on as the formal provider for the League, its clubs and youth academies. As a founding, strategic husband or wife of MLS, adidas stays at the main of the League’s efforts to grow its small business each on- and off-subject in North The usa and outside of. To guidance this partnership endeavor, adidas will bolster vital development efforts with MLS Subsequent Pro and MLS Next.

Via this renewed partnership, the two companies will continue on to expand the activity, and elevate soccer tradition and communities. With each other, MLS and adidas will start new, inclusive initiatives to empower, guidance and inspire a future generation of players and fans forward of the 2026 World Cup and ensuring a legacy further than it.

As part of the renewed, extended-phrase agreement, adidas continues as the Official Sponsor, Footwear Service provider, and Attire Supplier of MLS, and will acknowledge the best in youth soccer as presenting associate of the MLS Future Golden Ball (MVP) and MLS Up coming Best XI. adidas will go on outfitting MLS Clubs with all jerseys, footwear, teaching equipment, and sideline apparel, and will also supply the formal match ball for all MLS homes – which include MLS Upcoming Professional and MLS Future. The new settlement functions further financial commitment in youth growth and group activation.

“We are so pleased to lengthen our partnership with adidas, the primary soccer brand name in the environment,” explained MLS Commissioner, Don Garber. “Adidas had been supporting to drive the attractiveness of MLS and the sport of soccer in North The usa for generations and we look forward to operating carefully with them to accelerate our growth main into and subsequent the 2026 FIFA Globe Cup.”

MLS and adidas began their marriage at the League’s inception in 1996. adidas’ dedication to developing the video game has set up the model as the most important name in soccer in the world. The partnership with MLS is part of adidas global soccer footprint, which incorporates some of the most legendary clubs in Europe.

“We are incredibly very pleased to be extending our partnership with Significant League Soccer. It is unbelievable to see the advancement and accomplishment of the League and soccer in North The united states and the get the job done that has been completed,” stated adidas CEO Bjørn Gulden. “Soccer is an essential part of our background and who we are at adidas. We are dedicated to aiding develop the game and could not be much more enthusiastic as we method the 2026 Entire world Cup hosted by the U.S., Canada and Mexico.” 

The announcement of the extension was unveiled this morning as component of a series of situations surrounding MLS is Back kickoff week.

This announcement arrives all through a time period of incredible momentum powering the activity of soccer in North The united states, as Key League Soccer enters its 28th period this month and we strategy the 2026 Globe Cup hosted by the U.S., Canada, and Mexico.

ABOUT Big LEAGUE SOCCER
Headquartered in New York Town, Significant League Soccer — celebrating its 28th season in 2023 — characteristics 29 golf equipment during the United States and Canada, together with 2023 expansion team St. Louis Town SC. Commencing on February 1, 2023, all MLS, Leagues Cup, and pick MLS Future Professional and MLS Subsequent matches can be viewed as a result of MLS Year Go, available on the Apple Tv set app on Apple gadgets, wise TVs, streaming equipment, set-best packing containers, and sport consoles, and the world wide web at tv.apple.com. MLS Season Go will feature the most expansive and accessible lineup of programming ever for MLS lovers. For more information about MLS, visit mlssoccer.com. For more information and facts about the Apple Tv application, visit apple.com/apple-tv set-application

About adidas
adidas is a international leader in the sporting merchandise field. Headquartered in Herzogenaurach, Germany, the corporation employs additional than 61,000 persons across the globe and created revenue of €21.2 billion in 2021.

Contacts:
Significant League Soccer
Angela Alfano
[email protected] 

Supply Major League Soccer